Primary Function/General Purpose of Position

The Digital Marketing Specialist supports strategic marketing initiatives that serves mission-driven needs for Higher Education Institutions (HEIs). This role manages day to day website maintenance; creates social media content and coordination with cross-functional units, writes and edits blogs and e-newsletters, consults on digital strategy and develops alumni communications. This role creates, shares and manages timely, informative, and engaging content that clearly communicates the commitment to excellence in teaching and learning in health care. Under the supervision of the director, the Digital Marketing Specialist works on both technical and creative content to support all facets of the HEIs mission.

Essential Job Functions

Maintains, develops and updates content for the HEIs public-facing websites. Ensures all website content remains consistent with BSMH brand and style guidelines and is optimized for the user experience.
Serves as the social media specialist to create, share and leverage story reach via Facebook, Instagram, YouTube, Twitter, LinkedIn and other platforms as part of a robust social media strategy.
Participates in communications and story content planning with the director to support academic program marketing; diversity, equity and inclusion initiatives; student recruitment, success and retention; internal communications; faculty research and recognition; and alumni engagement.
Collaborates with the alumni relations and development staff to identify, cultivate, solicit and steward our alumni as partners, advocates, and investors. Achieves alumni engagement goals by building relationships with and developing content for alumni that will enhance the future of the HEIs.
Proactively plans and implements PR efforts to enhance the HEIs reputation by collaborating with leadership to initiate meetings with faculty and staff members for proactive placement in national and local traditional and nontraditional news outlets.
Develops and manages production of e-newsletters and supports emerging digital communications; collaborates with staff and faculty to generate content ideas; schedule and conduct interviews; recommends photography, videography and art as required; edit stories.
Partners with marketing team, faculty/staff and others on design and content of electronic and web-based publications to maximize impact.
Develops and implements strategies to promote the image of the HEIs and/or programs by using market research data to determine the most effective techniques and approaches for reaching target audiences.
Assists the director with writing, editing, marketing initiatives and strategic communications initiatives.
Monitors outcomes and measures effectiveness of digital tools across platforms.

This document is not an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. Employees may be required to perform other job-related duties as required by their supervisor, subject to reasonable accommodation.

Licensing/Certification

None

Education

Bachelors Degree in Communications, Marketing, Public Relations or related degree (required)

Work Experience

Minimum 1-3 years recent experience marketing and communications (in higher education, preferred)

Training

None

Skills

Computer systems related to higher education

Demonstrate technical skill with student information systems/databases

Attention to detail

Acceptance of authority

Critical thinking

Communication with guests

Teamwork

Conflict resolution

Active listening

Relationship building

Knowledge of website management tools, web analytics and SEO.

Proficiency with web content management systems.

Knowledge of general practices, methods and procedures related to social media platforms.

Strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential.

Working knowledge of AP Style as preferred editorial style.

Knowledge of Adobe platforms and demonstrated design and graphics experience.

Photography or video editing skills, and desktop publishing experience.

Prior experience in higher education or nonprofit organizations.

As a Mercy College of Ohio associate, you're part of a Mission that matters. We support your well-being-personally and professionally. Our benefits are built to grow with you and meet your unique needs, every step of the way.

What we offer

Competitive pay, incentives, referral bonuses and 403(b) with employer contributions (when eligible)
Medical, dental, vision, prescription coverage, HSA/FSA options, life insurance, mental health resources and discounts
Paid time off, parental and FMLA leave, short- and long-term disability, backup care for children and elders
Tuition assistance, professional development and continuing education support

Benefits may vary based on the market and employment status.

All applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, age, genetic information, or protected veteran status, and will not be discriminated against on the basis of disability. If you'd like to view a copy of the affirmative action plan or policy statement for Mercy Health - Youngstown, Ohio or Bon Secours - Franklin, Virginia; Petersburg, Virginia; and Emporia, Virginia, which are Affirmative Action and Equal Opportunity Employers, please email recruitment@mercy.com. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact The Talent Acquisition Team at recruitment@mercy.com

Mercy College of Ohio

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Digital Marketing Specialist - Mercy College