The Digital Content Creator, Social and Video role complements our external agency partners by capturing authentic stories across the university community.

This is a video-first role, with a strong emphasis on capturing, editing, and producing short-form video content for platforms such as TikTok, Instagram Reels, and YouTube Shorts, while also supporting the creation of social graphics and other digital content.

Acting as the embedded presence of the marketing team, this person will be responsible for uncovering stories, creating content, and building relationships across the university to bring Post's story to life. This individual will work closely with our Marketing Social Media Strategist and in collaboration with the Associate Experience team's strategic leadership. This is a hybrid position with some remote work and some days on-site.

Key Responsibilities

Content Creation

Act as the embedded presence of the marketing team, actively identifying and capturing stories, events, and student experiences
Conduct interviews with students, associates, and community members to bring forward authentic stories
Work closely with marketing and PR teams to ensure content aligns with strategic goals and priorities
Create high volumes of short-form video content for platforms such as TikTok, Instagram Reels, and YouTube Shorts
Own the full video production process, including ideation, filming, editing, and preparing content for publishing
Capture content in real time, with a focus on authentic, in-the-moment storytelling
Create supporting social graphics and static content to complement video-first storytelling
Be comfortable both behind the camera and on camera as a forward-facing creator
Work closely with the Marketing Social Media Strategist and external agency partners to enhance planned content with authentic storytelling
Act as a social media journalist, uncovering student, associate, and community stories
Flag relevant themes, standout stories, or potential issues to broader teams

Event Coverage

Attend and capture content at key university events such as orientation, athletics, and homecoming

Internal Communication

Create and manage content for The Nest in collaboration with Associate Experience leadership

Ensure internal audiences are informed and engaged

Collaboration and Insight

Provide input into content strategy based on university activity
Collaborate on social media and The Nest content calendars
Work with marketing, communications, and campus teams
Collaborate with external agency partners

Analytics and Reporting

Track and share insights on content performance
Identify trends and recommend improvements

Training and Support

Provide guidance to subpage owners including Athletics and Campus Life
Ensure alignment with Post's brand standards

Qualifications

Bachelors Degree preferred
Strong understanding of major social media platforms and trends
Strong video production skills including filming and editing
Proficiency in CapCut, Premiere, Final Cut, or similar
Experience creating social graphics and supporting visual content
Demonstrated ability to create engaging video content
Comfortable being on camera
Strong communication skills

Ability to build relationships across the university community
Highly organized and adaptable
Willingness to work occasional evenings and weekends
2 to 5 years of relevant experience
Portfolio of video work required
Spanish language fluency is a plus

What Success Looks Like

A consistent stream of high-quality, video-first content
Increased visibility of student and university stories
Improved content quality and alignment across channels
Strong engagement and performance across social platforms

Monday- Friday. Night and weekends when needed for event coverage.

Post University

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Digital Content Creator - Social and Video