Overview of Sales and Marketing Coordinator

The Sales and Marketing Coordinator supports revenue-generating initiatives within PNW University Enterprises, with primary responsibility for proactive sales support, meal plan sales growth and administrative coordination. This position contributes directly to external and internal revenue generation by supporting prospect outreach, proactive sales, enrollment campaigns, and promotional strategy execution.

The role combines proactive sales, targeted marketing efforts, and structured administrative coordination. Responsibilities include assisting with venue and catering sales activity, promoting and selling student meal plans, executing marketing campaigns that drive conversion, and maintaining accurate sales tracking and reporting. This position plays a direct role in supporting measurable revenue performance across auxiliary operations.

This position does have the opportunity for a flexible work schedule but does require a strong on-campus presence.

Work hours: Typically 8am - 5pm with occasional evening work; will flex work schedule to accommodate

Budgeted Salary: up to $47,840

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Duties and Responsibilities of Sales and Marketing Coordinator

Proactive Venue & Catering Sales Support

Supports in proactively marketing and selling PNW event and meeting spaces and catering services
Assists in identifying prospective clients and supporting outreach initiatives
Participates in sales follow-up communication with leads and inquiries
Assists with preparation of proposals, pricing materials, and event documentation
Coordinates site visits and supports client walkthroughs
Maintains organized records of sales activity, inquiries, and conversion outcomes
Tracks pipeline activity and assists in compiling revenue performance reports
Supports retention efforts with repeat clients

Meal Plan Sales & Promotion

Assists in developing and executing strategies to increase student meal plan participation
Supports orientation, tabling events, campus outreach, and promotional campaigns
Tracks meal plan enrollment data and assists with sales reporting
Responds to student and parent inquiries regarding plan options and policies
Coordinates targeted promotional efforts during peak enrollment periods
Collaborates with Housing, Student Affairs, and Enrollment teams to support sales growth initiatives
Maintains accurate records of sales activity and promotional efforts

Administrative Support and Event Sales Assistance

Provides administrative support to Auxiliary and Event Services leadership
Assists with event inquiries and follow-up communication
Maintains organized digital filing systems and documentation
Assists with data entry, invoicing coordination, and report preparation
Tracks departmental metrics related to sales, promotions, and vendor activity
Coordinates internal communication related to dining and auxiliary initiatives
Supports special projects and operational initiatives as assigned

Benefits of Sales and Marketing Coordinator

Full benefits - Medical, Dental, Vision, Short Term Disability, Retirement, Life Insurance and more
Accrue 15 days' vacation your first year, then 22 days' vacation your 2nd year plus rollover
University contribution of 10% to retirement (3 year waiting period)
University contributions to Health Savings Account -
- Plus a chance to earn more through participating in University Wellness Initiatives
10 paid holidays
Employee Wellness Programs
Paid Parental Leave after one year of service
Tuition remission for you, your spouse and dependent children at any Purdue campus

For more information on our excellent benefit package, please visit: https://www.pnw.edu/human-resources/benefits/

Education of Sales and Marketing Coordinator

Associate or Bachelor's degree in Marketing, Hospitality, Business Administration, Communications, or related field

Experience of Sales and Marketing Coordinator

1-3 years of experience in sales support, marketing, administrative coordination, or related field

Core Competencies of Sales and Marketing Coordinator

Strong written communication skills
Basic understanding of sales strategy and promotional campaigns
Proficiency in Microsoft Office and web editing platforms
Experience with social media content scheduling tools
Strong organizational and data tracking skills
Outstanding customer service orientation with professional demeanor
Ability to manage multiple priorities and meet deadlines
Attention to detail and follow-through
Dedication to building and maintaining a strong team and support culture both within the department and with service providers
Ability to work independently and as part of a team
Must be able to work at both campuses - Hammond, IN and Westville, IN.
Must be able to lift, push, pull, move up to 10lbs frequently and up to 20lbs occassionally.
Must have a valid driver's license
Must be able to use personal vehicle to drive on behalf of the University
Must meet the Minimum Driver Qualifications as defined by the Use of Vehicles for University Business Policy

Schedule Requirements

Standard business hours with flexibility during peak enrollment and orientation periods
Ability to adjust schedule based on event needs and deadlines

Additional Information

Professional references will be verified prior to any offer of employment. Employment is contingent upon completion of successful background check along with a motor vehicle records check if applicable.

Purdue University Northwest is an equal opportunity/equal access university.

Purdue University Northwest (PNW) is a student-centered university that transforms lives through innovative education, impactful research and community engagement. Located in Northwest Indiana in the greater Chicago area and near the Indiana Dunes National Park, PNW serves approximately 9,000 students, including 6,000 core students, in a wide range of academic programs at the baccalaureate, master's and applied doctoral levels.

Purdue Northwest employs more than 1,000 faculty and staff members for operations at its main campus in Hammond, Ind., and its branch campus in Westville, Ind., plus additional sites in Northwest Indiana including the Gabis Arboretum near Valparaiso, Ind. PNW's values reflect the university's commitment to respect, innovation, a student-centric university, and excellence.

PNW is consistently ranked among the best public regional universities in U.S. News & World Report's annual Best Colleges report and is recognized as a First Scholars institution as well an Innovation and Economic Prosperity University. With its vision to cultivate leaders, inspire excellence, and impact our world, PNW advances the socioeconomic mobility of its students and positively impacts regional development.

FLSA Status

Exempt

Purdue University Northwest

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