Description

The Enterprise Marketing Manager activates advisors inside enterprise partner firms through clear narratives, partner-specific go-to-market tactics, and coordinated campaigns. Reporting to the Sr. Director, Enterprise Marketing, this role translates program strategy into permission-based advisor activation, develops enablement assets, and collaborates closely with Shared Services, Growth Marketing, and Brand Experience teams. This is a hands-on role responsible for campaign development and deployment, audience messaging creation, and KPI identification and collation. Success is measured by enrollment penetration within enterprise relationships, on-time platform program launches, partner satisfaction, and scalable playbooks that replicate across partners.

Duties and Responsibilities:

Enterprise Messaging, Collateral, and Campaign Leadership

Develop and support enterprise ICPs, value propositions, and messaging frameworks by segments and partner types.
Support the creation and management of sales enablement materials (messaging guides, decks, FAQs, talk tracks, case studies).
Translate enterprise partner program requirements into clear account-based go-to-market campaigns (audiences, offers, assets, channels, KPIs), with identification on roles and responsibilities across the function.
Build partner-specific launch plans and activation calendars, including co-branded assets and communication sequences. Work closely with the Sr. Manager, Growth Marketing to develop research and thought leadership sequences that create programmatic and/or platform demand.
Partner with Shared Services and Brand Experience to produce earned, owned, and paid media assets focused on enterprise partners, including editorial insights, email workflows, paid ads, and landing pages.
Coordinate with Brand Experience on enterprise events, identify partner adoption, and develop partner-specific messaging, as necessary.
Lead execution on the enterprise communications calendar, partnering with the Content Manager.

Program Go-to-Market Strategies

Support process workflows and execution of go-to-market program strategies and campaigns.
Develop key briefs on program features, benefits, and differentiating characteristics to support internal alignment and external adoption.

Business Development and Enterprise Marketing Support

Capture partner feedback and translate insights into messaging, offers, and content updates.
Work closely with Growth Marketing to adapt successful B2C offers and journeys for enterprise audiences.
Forecast enterprise campaign impact (reach, enrollments) and inform quarterly planning and capacity requests via intake and coordination with Marketing Leadership.
Own timelines and cross-functional coordination; work with Marketing Operations to run retrospectives to drive continuous improvement.
Collect B2B enterprise performance metrics, including conversion rates, student acquisition cost, lifetime value, average age of student, and number of programs completed by student.
Advocate for student-centricity using qualitative feedback, including recordings, surveys, heatmaps, etc. to complement quantitative feedback

Qualifications

Bachelor's degree in marketing, communications, business, or equivalent experience.
5-8 years in product marketing, partner/enterprise marketing, or B2B marketing, ideally within financial services, higher education, or professional services.
Demonstrated ability to create compelling value propositions, messaging architecture, and sales enablement materials.
Experience building go-to-market campaign briefs and coordinating cross-functional launches on time and to brand standards.
Strong stakeholder management skills with Sales/Partnerships, Brand/Creative, and technical execution teams.
Analytical proficiency with funnel metrics and campaign performance; able to produce partner-level insights and recommendations.
Exceptional written and verbal communication; strong presentation skills with executive and partner audiences.

The College provides an award-winning culture and offers a competitive total compensation package that includes:

Lucrative Time Off (25-40 Days PTO, Paid Family Medical Leave, 11 Paid Holidays)
Retirement Savings Plan with Supplemental Contribution and Match
Tuition Remission and Reimbursement
Medical, Dental, Vision, and Wellness Benefits
Company-paid Short-Term and Long-Term Disability
Flexible, hybrid, and remote work schedules

The target hiring range is $81,200.00 - $105,500.00

***The salary of the candidate selected for this role will be based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The hiring range represents The College's good faith and reasonable estimate of possible compensation at the time of posting.

In policy and practice, we encourage diversity and provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job. We are committed to maintaining a welcoming and inclusive environment.

The American College of Financial Services is an E-Verify Employer.

The American College of Financial Services

Latest Jobs

Enterprise Marketing Manager