Status
Full Time

Job Summary

*Hybrid work schedule maybe an option for this position*

The Director of Social Media Strategy will develop and execute a comprehensive social media strategy that aligns with the university's strategic goals, objectives and overall messaging. This role involves overseeing social media projects, analyzing performance metrics and sentiment, and driving engagement across various platforms. Reporting to the Vice President of Strategic Communications, the Director of Social Media Strategy will collaboratively implement a global storytelling approach and results-oriented social media plan that enhances the university's social media reach and effectiveness.

Essential Job Duties

Create and lead social media campaigns from concept to execution
Develop and maintain social media guidelines for all university branded social media accounts
Implement social media strategies across platforms that are aligned with university's storytelling strategy (LinkedIn, Facebook, Instagram, YouTube)
Set quantitative and qualitative measurable goals, and analyze and report on performance, routinely identifying insights to optimize reach and engagement
Develop and post high-quality written content and multimedia content, including videos and infographics, tailored for various social media platforms
Develop content calendars featuring relevant holidays, organic campaign strategies and social media initiatives in collaboration with the university's communication planning and messaging
Support media relations efforts, including social media, for all coordinated messaging
Perform other duties as assigned

Qualifications (Education, Experience and Specialized Training)

Bachelor's degree in Marketing, Communications, Public Relations, Journalism or a related field
Minimum of eight years of experience
Experience as a digital content creator, with a portfolio showcasing a range of content types
Strong familiarity with social media tools like Sprout Social and Hootsuite, as well as with in-platform analytics on Facebook, Twitter, Instagram and LinkedIn
Experience working with executive leadership to develop their social presence through strategy creation, content development, posting, and monitoring
Certification in social media content creation and strategy or digital storytelling preferred
Must be able to work after hours and weekends required

Physical Demands

Frequently required to sit; and talk or hear
Occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms
Ability to operate standard office equipment
Ability to walk short distances
Ability to lift and carry parcels, packages and other items
Ability to view a computer terminal

Skills and Attributes

Knowledge of:

Relevant social media trends, tools and best practices

Skills:

Proficiency in video editing for social media platforms
Excellent project management, organizational, diplomacy, interpersonal, analytical and critical thinking skills
Excellent written and verbal communication skills
Proficiency in creating editorial calendars for multiple social media channels (e.g., Facebook, LinkedIn, Instagram, YouTube, etc.) and scheduling content
Capable of crafting engaging and concise content, with a keen attention to detail

Ability to:

Work independently and as part of a team, collaborating effectively with cross-functional teams and external constituents
Create engaging and visually appealing content tailored to each platform's specifications, such as aspect ratios, video lengths, and trends in video styles and formats
Provide reporting, analytics and recommendations on overall channel performance and specific campaigns, utilizing both qualitative and quantitative data for decision-making
Develop, implement and adjust social media strategies and campaigns to strategically drive audience growth and engagement
Meet deadlines
Be a creative, strategic thinker able to manage multiple priorities simultaneously, respond quickly to time-sensitive matters and take initiative to manage projects from inception through completion

Will this position required travel?: Yes

Will this position required night, weekend, and after hour work?: Yes

Will this positon be supported using grants or contract funding?

No

Number of Vacancies: 1

Open Date: 04/01/2026

Close Date: 07/31/2026

Open Until Filled: No

Special Instructions Summary

Each applicant, including all current employees, must complete and submit the following documents:

Tuskegee University employment application
Cover Letter
Resume/CV
Recommendation letters
Copies of unofficial transcripts.

Please note that official transcripts(s) will be required upon hire

Quick Link for Internal Postings: https://tuskegee.peopleadmin.com/postings/3065

Tuskegee University

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Director of Social Media Strategy