Job ID: 298394

About Us

USG eCampus is a service unit of the University System of Georgia. We facilitate the development and delivery of high-quality, affordable, and accessible online learning experiences while supporting strategic system-level initiatives to enrich students' lives and enhance the economic, cultural, and social interests of Georgians. Our vision is for Georgia to be the most highly-educated state in America, with graduates who utilize their knowledge and skills to make Georgia the most desirable place to live.

Location

Our campus is located at 1601 Maple Street, Carrollton, GA 30118.

Faculty and staff members are expected to be physically present on campus as needed to support the in-person educational experience and on-campus vitality at the University of West Georgia. Depending upon teaching assignments and student demand, this could include the Carrollton or Newnan campuses.

Job Summary

The Director of eCampus Creative Services provides strategic leadership and operational oversight for marketing, brand, and public relations initiatives that drive enrollment growth and strengthen program visibility across USG eCampus. The role leads the development of strategic communication and messaging frameworks that ensure consistent, compelling positioning of eCampus programs across external channels. The Director also oversees project management for creative services and marketing initiatives, coordinating priorities, timelines, and production to ensure efficient delivery of high-impact campaigns and materials. This role partners closely with leadership across eCore, eMajor, and other partners to build cohesive marketing strategies that attract new students and support program expansion, with a focus on external audiences, measurable outcomes, and scalable, data-informed marketing practices.

Responsibilities

1 -
Strategic Marketing Leadership & Brand Development- Lead development and execution of integrated marketing strategies that support eCampus growth goals and align with institutional priorities. Drive brand consistency and messaging across all programs, including affiliate, dual enrollment, and eMajor degree pathways. Build and maintain strong public relations and brand reputation strategy to increase awareness and credibility across Georgia and beyond. Work with affiliates to convert institutional priorities into marketing plans with measurable outcomes. Present marketing strategies, progress, and performance updates to leadership and key stakeholders. Ensure all marketing initiatives are aligned with the eCampus mission and positioned for scalability and long-term growth.

2 -
Marketing Operations, Creative Direction & Production-Oversee development and execution of print, multimedia, video and digital marketing assets that support institutional priorities and engagement goals. Serve as project manager for creative services initiatives, coordinating requests, prioritizing projects, and managing timelines from concept through completion. Manage internal workflows, production schedules, and quality control to ensure consistent delivery of high-quality marketing materials. Ensure marketing content is optimized for digital channels, conversion, and student experience.

3 -
Analytics, Performance Measurement & ROI Build and maintain performance dashboards and metrics to track marketing and recruitment effectiveness. Analyze campaign performance and conversion data to inform continuous improvement and optimize ROI. Provide regular reporting to leadership on outcomes, budget efficiency, and strategic recommendations. Use data to drive decision-making and justify investments in marketing initiatives.

4 -
Budget Management Compliance & Other Duties Oversee marketing budget, purchasing, and compliance in alignment with UWG and USG policies. Ensure effective use of funds and accurate tracking of expenditures. Maintain transparency and documentation for audits and reporting. Participate in special projects as assigned by the Associate Dean of Business and Finance and the program dean. Student success team member. Other duties as assigned by leadership.

Required Qualifications

Educational Requirements
Bachelors Degree

Required Qualifications
Minimum 5 years of marketing or creative services leadership. Demonstrated ability to develop creative, persuasive, and forward-thinking communication across multiple formats. Strong
project management experience in fast-paced environments. Proven ability to lead and motivate teams

Preferred Qualifications

Preferred Educational Qualifications
Masters Degree

Additional Preferred Qualifications
Experience with online higher education marketing. Experience managing multi-channel digital marketing campaigns Experience with Wrike, Asana, Monday, or other project management or ticketing system.

Proposed Salary

Commensurate with experience within the approved pay grade.

Knowledge, Skills, & Abilities

ABILITIES
Strategic planning Brand management Digital marketing Creative direction Project management Data analytics Performance optimization Stakeholder engagement Team leadership

Physical Requirements:Office Environment - Work normally performed in a typical interior work environment.

USG Core Values

The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Conditions of Employment

Offers of employment are contingent upon completion of a background investigation including a criminal background check demonstrating your eligibility for employment with the University of West Georgia as determined by the University of West Georgia in its sole discretion; confirmation of the credentials and employment history reflected in your application materials, reference checks; and, if applicable, a satisfactory credit check. Applicants may be subject to a pre-employment drug test. Offers are made expressly subject to the applicable federal and state laws, to the statutes, rules and regulations of this institution and to the Bylaws and Policies of the Board of Regents (BOR) of the University System of Georgia (USG), which are available for your inspection upon request.

Equal Employment Opportunity

Equal opportunity and decisions based on merit are fundamental values of the University System of Georgia (USG). The Board of Regents prohibits discrimination on the basis of an individual's age, color, disability, genetic information, national origin, race, religion, sex, or veteran status ("protected status"). No individual shall be excluded from the participation in, denied the benefits of, or otherwise subjected to unlawful discrimination, harassment, or retaliation under, any USG program or activity because of the individual's protected status; nor shall any individual be given preferential treatment because of the individual's protected status, except that preferential treatment may be given on the basis of veteran status when appropriate under federal or state law.

Other Information

The mission of the University of West Georgia is to enable students, faculty, and staff to realize their full potential through academic engagement, supportive services, professional development, and a caring, student-centered community. The institutional mission and daily operation of the University of West Georgia are guided by our values that support our vision to be the best place to work, learn, and succeed: ACHIEVEMENT, CARING, COLLABORATION, INCLUSIVENESS, INNOVATION, INTEGRITY, SUSTAINABILITY, and WISDOM.

University of West Georgia

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Director of eCampus Creative Services