The NFL Marketing Strategy and Science (MS&S) team sits at the center of NFL’s marketing organization driving the overall strategy, planning, and performance efforts. The Consumer Media group within the MS&S team serves as the NFL’s Media Planning & Activation Center of Excellence. The team manages all paid, owned and partner media assets to drive maximum performance effectiveness & efficiency.
We are seeking a Senior Coordinator, Digital Media Activation to help plan and implement digital media campaigns and lead creative asset management in tandem with Creative Management associates.
This position ensures seamless planning, execution, trafficking, QA, and optimization of digital media across paid, owned, and partner channels. The ideal candidate is detail oriented, data driven, operationally strong, and passionate about how fans engage with NFL content across platforms.
Responsibilities:
Digital Media Activation & Buying
- Develop tactical channel plans leveraging NFL owned inventory (NFL.com, NFL App) and partner inventory (OTT, social, display).
- Plan and execute paid social campaigns (Meta, Snapchat, TikTok, Reddit)
- Partner with Performance Marketing and Media Strategy teams to ensure targeting, personalization, and measurement best practices are in place for all campaigns
- Aid in oversight and stewardship of agency managed buys to ensure flawless execution and alignment with NFL objectives
Ad Operations & Trafficking
- Responsible for working with agency in setting up campaigns of NFL-owned inventory (NFL.com, NFL App) and partner digital inventory in ad servers, trafficking, and QA of ad tags/pixels
- Schedule and traffic NFL.com marketing/house display and preroll banner campaigns
- Manage scheduling and trafficking for partner digital media inventory, including OTT, video and display placements
- Maintain documentation related to media inventory (weighting, flighting, targeting, pacing, specs, etc.)
Creative Management & Project Operations
- Manage and oversee the agency process including timelines and technical specifications, routing of digital display, video, and other creative assets between NFL and media partners
- Strategize with internal teams to establish technical specs and timelines while acting as project manager
Quality Control & Reporting
- Manage the overall quality control process; verify that all internal/external assets meet specs and uphold league/agency quality standards
- Manage and oversee QC of technical specs, pixels, timelines, and trafficking; ensure adherence to launch requirements.
- Maintain documentation & reporting tied to inventory management (delivery, flighting, targeting, pacing, specs)
- Translate complex data into story driven narratives using charts, visualizations, and insights that inform stakeholders at all levels.
- Build executive ready PowerPoint presentations that summarize campaign outcomes and strategic recommendations
Center of Excellence (International & Club Media)
- Support International & Clubs’ marketing teams as part of the NFL Digital Media Center of Excellence
- Provide regular platform updates, product changes, and evolving digital media best practices
- Ensure International market activations ladder up to overarching NFL strategy and priorities
- Consult on media plans to ensure alignment with league objectives and performance standards
- Synthesize insights to inform broader media strategy and planning
- Establish and maintain benchmarks, standards, and guardrails to drive consistency and performance
Required Qualifications:
- Bachelor’s degree
- Minimum 3 years of relevant media buying and activation experience
- Proven record of executing successful paid and digital campaigns driving positive business results
- Strong knowledge and hands on experience working in ad platforms and 3P ad servers (i.e. Meta Ads, Snapchat Ads, TikTok Ads, GAM, Freewheel, Amazon Ads, DV360, etc.)
- Proficiency in Microsoft Office Suite (i.e. Excel, Powerpoint, Copilot)
Preferred Qualifications:
- Experience in managing biddable media buys, including social
- Understanding of creative specs
- International media buying experience a plus
Other Key Attributes / Characteristics:
- Project Manager
- Obsessed with driving results
- Proactive, Go-getter
- Close attention to detail
- Flexibility to adjust in an ever-changing media and sports landscape
- A strong interest in media and how fans interact with it
Terms / Expected Hours of Work:
- 40 hours/week
- Some weekend & night work required during the season
Salary / Pay Range:
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
