Job Posting Title:
Programming Strategist (Disney Entertainment Television)
Req ID:
10151493
Job Description:
The Disney Channels Programming Strategy team owns the planning and scheduling of our Disney Branded Television content across various platforms, including linear, nonlinear, DTC and YouTube platforms, and sits within the Disney Entertainment Television group. The team programs hundreds of hours of premiere content per year, as well as library content in both long and short form formats. From linear and nonlinear television to Disney+, YouTube and beyond, our team crafts the release strategies that connects our content with the largest possible kid’s audiences across all platforms. The team is the ultimate curators, platform strategists and slate planners for kids’ content from the Walt Disney Company.
The Programming Strategist is responsible for the day-to-day execution, publishing and optimization of Disney Entertainment Television’s “made for kids” YouTube channels. This role is a hands-on operator who manages content production, packaging and channel operations, while also applying data-driven insights and platform best practices to support channel growth and performance. The Programming Strategist partners closely with Programming, Marketing, and Research teams to ensure content is effectively distributed, optimized and aligned with the broader platform strategy. The position requires system knowledge of YouTube Studio/Analytics, and Adobe Premiere and Photoshop for content creation needs.
Responsibilities:
Basic Qualifications
3+ years YouTube channel management experience managing a growing and successful YouTube channel (100k+ subscribers), YouTube certification a plus.
3+ years’ video editing and image editing experience.
Experience with growing an online community, content creation for social media, and knowledge of SEO and/or copywriting and YouTube best practices.
Experience managing a major brand and working with creative teams.
Strong in-depth knowledge and interest in online trends and pop culture, especially Disney Channel Networks fandoms, apps and video content trends.
Creative and strategic thinker who can solve complex problems and identify creative solutions.
Self-starter with the ability to multi-task, prioritize workflow and work well in a fast-paced environment.
Highly organized with meticulous attention to detail.
Excellent communications skills both written and verbal.
Ability to learn new systems quickly, and work independently.
Demonstrated experience with Adobe Premiere, Adobe Photoshop, YouTube Studio/Analytics, CMS and digital asset workflows, Microsoft Office suite, Microsoft Teams, Google Docs, Keynote.
Proficient with Mac and PC computers.
Interest in children’s programming.
Bachelor’s degree in media related field preferred or equivalent work experience.
The hiring range for this position in Burbank, CA is $79,400 to $106,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job Posting Segment:
Networks and News Groups
Job Posting Primary Business:
Business Ops & Program Strategy
Primary Job Posting Category:
Content Digital Strategy
Employment Type:
Full time
Primary City, State, Region, Postal Code:
Burbank, CA, USA
Alternate City, State, Region, Postal Code:
Date Posted:
2026-06-03
