Trilingual: Portugues Advanced | Spanish Intermediate/Advanced | English Intermediate/Advanced
Who are we?
The Hershey Company is one of the world's leading snacking and confectionery companies, known for iconic brands such as Hershey's, Reese's, Kisses, Jolly Rancher, and many others enjoyed by consumers across more than 80 countries. With over 130 years of heritage, Hershey continues to drive innovation, build meaningful consumer connections, and create moments of goodness through its portfolio of beloved brands. Our culture is built on collaboration, integrity, inclusion, and continuous growth, empowering our people to make an impact locally and globally.
About the role:
We are looking for a Trade Marketing Analyst – Pleno – World Travel Retail – Trilingual (SPA, POR, ENG) to support the execution of trade marketing strategies across key airport and travel retail customers. This role is ideal for a marketing or commercial professional with experience in consumer goods, strong analytical skills, and the ability to collaborate across international stakeholders.The successful candidate will work closely with teams located in Brazil, the United States, Dubai, and other international markets to drive demand generation initiatives, enhance shopper engagement at the point of sale, support promotional activities, and ensure flawless execution across key travel retail channels.
Responsibilities:
- Support the development and execution of Trade Marketing strategies for World Travel Retail customers and key airport accounts.
- Monitor and evaluate promotional activities, campaigns, and customer initiatives to ensure business objectives are achieved.
- Partner with Marketing, Sales, Finance, CSI, agencies, suppliers, and customers to ensure excellence in execution.
- Generate reports, performance analyses, and actionable insights to support business decisions.
- Manage and support the Trade Promotion & Demand Marketing Expenses (TP&DME) budget process, including month-end closing activities and quarterly reviews.
- Coordinate promotional materials, merchandising initiatives, point-of-sale activations, and campaign execution.
- Develop and organize training content for promoters and field teams.
- Support portfolio governance activities and implementation of product changes according to business priorities.
- Coordinate invoice submissions, complaint notes, sample shipments, promotional materials, and annual Free Sale Certificates.
- Assist in preparing presentations and business updates for internal monthly meetings.
- Track customer performance and market opportunities to identify growth potential.
