Job Posting Title:

Manager, Studios Digital Marketing

Req ID:

10143175

Job Description:

Be you, be here, be part of the story!

At The Walt Disney Company, magic is more than just a word; it's a way of life. For a century, we've been inspiring imaginations, celebrating diversity, and bringing families together through our beloved stories, characters, and experiences. From our iconic theme parks and resorts to our groundbreaking films, television shows, interactive media and products, we're dedicated to creating magic that knows no bounds.

This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Monday or Friday).

Values

You’ll join a team grounded in our Disney values — acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.

OverallPurpose of the Role:

The positionis responsible forsupporting all aspects of digitalmarketingcampaignsforLucasfilm, Marvel Studiosand 20thCentury Studio titlesataRegionaland UKlevel. This will spanTheatrical release through toEHV and Pay 1windows;as well asStudioDTC Original Feature and Episodic releases.Whilstthe primary focus of the role will supportEMEA, theDigital Marketing Managerwillbe requiredtoalso supportUK activations & campaign elementsas relevant. The role will includedevelopment ofDigitalMarketingstrategy for EMEA, as well as managing material/contentcreation,localizationand rolloutplans.TheManagerwill alsobe requiredto build out an influencer strategy acrossallstudio releases.

A core component of the role will be to explore new influencer activation opportunitiesdevelopedat a regional level, collaborating with both social and PR teamsas well as supporting the role outandmanagement of Global/International influencer initiatives, in addition to executing paid influenceractivations tosupport the UK marketing campaigns.The role will work closely with all content developers both in market &withU.S. Global teams.

The role will also support the Publicity team during talent tours. TheManagerwillbe responsible fororigination and creation of all house materials (photography & AV) during premieres, as well as coordination and delivery of supporting digital assets for Disney owned social channels to be used in the UK, EMEA and globally. In addition, theMangerwillbe responsible forideation and logistical management of digital content capture during junkets.

TheDigital Marketing Manager will managerelevantday-to-day agencyrelationshipsincluding campaign briefs, ideationsessionsand creative material origination.

A key responsibilityincludesreportingand analysis ofthe abovetotheSenior Manager& Director as well as wider teams.

The Digital Marketing Manager will alsobe responsible formanaging their campaign budget, ensuring cost efficiencies are made where possible.

TheDigital Marketing Manager willworkclosely with the SeniorDigitalMarketingManager to ensure all efforts are aligned as per the directive of theStudioMarketing leadership. This role requiresclosecollaborationwithSocial, PR, marketing & partnerships teams to ensure cohesion and streamlining of campaigns. In addition, there is close liaison with DCVI, CSR, Music Group and other XLOBs on a regular basis. Maintaining relationships with key business stakeholders to ensure digital activity is aligned to business needs is vital.

TheManagerwillhave a Coordinator and Intern supporting themwiththeday-to-dayactivities and willbe responsible foroverseeing theircareer and personaldevelopment.

Areas of Responsibility:

CampaignStrategy

Developtheoverall campaign strategy& filmmaker presentations:

Work closely with social & media teams to build a detailed regional digital marketing strategy for each release

Include regional influencer strategy, offering regional as well as in-marketing opportunities and ideas

Work closely with wider teams to complete and present where relevant filmmaker presentations

Develop and provide campaign materials (Images, AV andsocial):

Coordinate and deliver creative concepts to be used across campaigns across EMEA and in the UK

Coordinate materiallaunchdates and manage AV material localization process with relevant teams and agencies

Work with agencies to ideate and capture content to be used on Disney-owned social accounts

Work with relevant content creators to ideate and create content to sit on creator-owned and Disney-owned accounts were possible

Work closely with social & insights team to build out content plans that service campaign needs based on feedback

Service material hosting destinations such as DDS and Getty

Direct and supportdigital marketingcampaigns across the EMEA markets:

Manage regular calls on local market campaign ideas and service strategic guidance on positioning/targeting, ideasharingand best practice

Execute pan-Europeancontent creation opportunities in London (and abroad when relevant)

Streamline and manage campaign result sharing across EMEA

Campaign Events

Help organize and overseespecial events

Proactive anticipation and response to studio publicity requirements

Initiate digital press opportunities, such as virtual junkets, live streams, junkets, premieres,content creatoreventsetc.

Provide logistical support to help coordinate high profile events including talent tours and premieres including dealing with talent

Lead and deliver material capture from talent tours (generic interviews, photography, B-roll, event sizzles) in-line with defined budget

Coordinate and provide logistical support for social teams to be on the ground to capture content for Disney-owned social channels

Facilitate share out of all junket & premiere materials with EMEA &global digital teams

Disney.xx& Ticketing Sites

Work closely with DI teams to ensure up to date and creativelyaccuratematerials are on the movie pages acrossDisney.xxsites in EMEA

Work closely with EMEA markets & relevant agencies to understand tickets on sale dates andneeds, andcreate ticketing sites where needed.

Relationships

Work closely with the globaldigital,publicityandlocalisationteams in Los Angeles

Coordinate global launch activities,timelinesand material distribution

Day-to-day liaison with the relevant studio teams in the US

Coordinate material requests (written materials,imagesand AV) and localization processes with relevant teams in the US and Europe

Streamline communication between US & EMEA markets to ensure information istimely,local market needs are metand campaign recommendations for Europe

Maintain communication with EMEA & UK Marketing & Publicity teams to ensure all press opportunities are maximised

Work with the senior management

Create and deliver campaigndigital marketing strategy, deckspresentations for filmmaker meetings, Disney Executives, etc.

When required -Represent the department in meetings and events

Liaise with senior stakeholders in US/UK offices on campaign direction,updatesand service strategic recommendations on content

Maintain relationshipswith the other lines of business:

Key point of contact for LOBs oncampaignmaterialsacross allrelease titles the personis responsible for

Strengthen relationships with departments across the business toidentifyand maximize promotional opportunities

Ensurerelevantinformation and idea sharing

Identify & develop integrated activities and materialsto maximise opportunities across the business and to support key franchises

Sustain relationships with relevantagenciesand partners

Liaise with agencies andpartnersif applicable

Manage agenciescampaign andmaterial delivery support from brief through to approval; to be within budget andon-brief

Deliver materials that meet European market’s requirements

Areas of Accountability

Whois the individualaccountable to,whatare they accountable forandwhat ifany budget responsibilitydothey have

Reports to DigitalSenior Marketing ManagerEMEA/UK

Coordinate with:

Studio Marketing Leads,Social Leads, PR Leads, Digital Director

InternationalDigitalandPublicityteams(BBK)

Accountable for:

Digital marketing campaigns including strategy across EMEA and execution in the UK

Managing rollout of central marketing, PR & digital materials

Manage the material pipeline and localization needs of available AV materials/ Cost control

Manage ideation and creation of content to support the campaigns either for editorial or social use across EMEA and globally

Supervision:

Day-to-day management ofagencies and partners / vendors

Day-to-day management of team intern

Experience and Professional Qualifications Required:

Extensiveexperience in the entertainment industryspecifically within Film & Home Entertainment

Success in a consumer facing PR/Marketing role within a professional organisationiemajor media company, publisher, or agency

Strong numerical analysis and interpretation skills

Proven ability to think strategically & creatively

Extensive knowledge of digital media,productsand the entertainment industry (Film/Studios PR/Marketing planning an advantage)

Strongcommunicationskills

Confidence presenting to senior stakeholders

Skills Required:

Strong knowledge of the film and entertainment industry

Strongknowledgeof the UK and European media landscape

Good understanding of the digital landscape and ability to use key social media platforms

Awareness of competitor studio publicity campaigns

Excellent written & communication skills

Ideally agency & In-House experience

Builds Relationships

Establishes critical external alliances.

Engages colleagues across the organization tooptimizeperformance.

Manages the needs of diverse stakeholders.

Facilitates win-win situations.

Resolves conflicts effectively.

Interacts well with people who havedifferent backgroundsand work styles

Communicates Effectively

Providesappropriate rationaleand context to drive commitment.

Tailorsmessages appropriately to the audience.

Invites diverse points of view.

Listens and asks questions to ensure understanding.

Conveys relevant information in a candid andtimelymanner

Drives Results

Translates strategy into specific priorities,objectives, and action plans.

Developsappropriate metricsto assess business performance.

Manages projects,processesand resources to produce desired outcomes.

Holds self and others accountable to high performance standards.

Analyses problems effectively andtakes action to resolve.

Uses technology tofacilitatebetter results.

Analyses data and information to drive decisions

Inspires Creativity and Innovation

Creates an environment that encourages creative thinking and supports risk taking. Proactively looks for new opportunities.

Facilitates the exchange of ideas and creation of new ones.

Conceives creative ideas to solve problems or meetobjectives.

Champions Change

Leads the change effort frominceptionto the attainment of desired results.

Coachesothers through change.

Supports new initiatives.

Demonstrates flexibility in response to changes.

Exhibits Professional Excellence

Pursues excellence with integrity,passionand courage.

Sets a good example for others.

Shows consistency in words and actions.

Learns from personal and organizational experiences.

Strives for self-improvement.

Maintains composure under pressure.

Earns the trust and respect of colleagues,partnersand customers

The Perks

25 days annual leave
Private medical insurance & dental care
Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
Disney+ Subscription
Excellent parental and guardian leave
Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

Job Posting Segment:

EMEA Operations

Job Posting Primary Business:

EMEA Studio Marketing

Primary Job Posting Category:

Digital Media / Social Media (General)

Employment Type:

Full time

Primary City, State, Region, Postal Code:

London, United Kingdom

Alternate City, State, Region, Postal Code:

Date Posted:

2026-02-20

2004 The Walt Disney Company Limited

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Manager, Studios Digital Marketing