Job type: Full Time

Department: Marketing and Enrollment Management

Associate Director of Marketing

Location: Central, SC
Classification: Regular, Full-Time, Exempt
Reports To: Vice President of Enrollment Management

Position Summary

Provides leadership for enrollment marketing strategy, recruitment communications planning, enrollment marketing analytics, CRM communications, and operational effectiveness in collaboration with the VP of Enrollment Management. This position develops and measures the institution's enrollment marketing efforts, manages budgets and ROI, and serves as the primary strategic liaison between Enrollment Management, Marketing, Academic Programs, and University Leadership.

Primary Responsibilities

Enrollment Marketing Strategy & Planning

Develop and implement a comprehensive enrollment marketing and communications strategy aligned with enrollment goals and institutional priorities.
Establish integrated, multi-channel recruitment marketing plans across email, web, social media, CRM, digital advertising, and print channels.
Translate recruitment objectives into measurable marketing initiatives that increase inquiries, applications, and enrollment conversions.
Collaborate with Enrollment Management leadership to optimize recruitment funnel performance.

Marketing Analytics & ROI

Analyze marketing performance metrics, enrollment data, and recruitment outcomes.
Develop dashboards and reporting systems to measure campaign effectiveness.
Evaluate inquiry, application, and yield performance by campaign and channel.
Monitor marketing expenditures and recommend resource allocation strategies to maximize ROI.
Provide strategic recommendations based on enrollment and marketing analytics.

CRM Communications & Enrollment Operations

Oversee CRM communication strategy and enrollment communication workflows.
Develop communication calendars, audience segmentation strategies, and recruitment communication plans.
Establish operational workflows, documentation, and process improvements.
Manage project timelines and coordinate cross-functional enrollment marketing initiatives.
Ensure alignment between recruitment communications and enrollment objectives.

Leadership & Collaboration

Serve as strategic liaison among Admissions, Marketing, Academic Affairs, and University Leadership.
Facilitate planning meetings and enrollment communication strategy sessions.
Manage relationships with external vendors, consultants, and marketing partners in collaboration with the Vice President of Enrollment Management.
Stay informed on emerging trends in enrollment marketing, analytics, AI, and digital recruitment.

Qualifications

5+ years in enrollment marketing, marketing strategy, CRM administration, or enrollment operations.
Bachelor's degree required, advanced degree preferred.
Strong expertise in analytics, CRM systems (Slate preferred), Google Analytics, Tag Manager, and campaign measurement.
Demonstrated success leading strategic enrollment marketing initiatives.
Strong project management and leadership skills.

Technical Skills

Candidates should demonstrate proficiency in:

CRM (Slate) and enrollment communication systems
Google Analytics (GA4), Tag Manager, and digital reporting tools
Enrollment marketing strategy and digital campaign optimization
Digital advertising platforms including Google Ads and Meta Ads Manager
Adobe Creative Suite, Canva, or related content tools
Microsoft Office Suite
Project management systems such as Monday.com

Professional Competencies

Exceptional written, verbal, and interpersonal communication skills
Strategic thinking and analytical problem-solving abilities
Strong team collaboration skills
Ability to translate data into actionable enrollment and marketing insights
Excellent organizational and project management capabilities
High attention to detail and operational accuracy
Strong customer service orientation and relationship-building skills
Ability to thrive in a fast-paced, mission-driven environment
Adaptability and innovation in emerging digital technologies and communication trends

Other Requirements

Support and uphold Southern Wesleyan University's Christ-centered mission and Wesleyan-Holiness tradition.
Adhere to university lifestyle expectations and professional standards.
Ability to work in a standard office environment and use computer systems extensively.
Occasional lifting of equipment or materials may be required.
Employment is contingent upon successful completion of a criminal background screening.

Mission Alignment

Southern Wesleyan University is a Christ-centered, student-focused learning community devoted to transforming lives by challenging students to be dedicated scholars and servant-leaders who impact the world for Christ. Candidates must demonstrate support for the university's Christian mission, values, and commitment to excellence.

Southern Wesleyan University

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