The NFL Media O&O Strategy and Growth Group is a new business segment within NFL Media tasked with building a closer connection between fans and the world's most exciting sports and entertainment experience, the National Football League. We are seeking an experienced Direct-to-Consumer (DTC) Director, Growth to lead our product-led growth engine. In this pivotal role, you'll oversee the optimization of the on-platform growth funnel, from acquisition to retention, by deeply understanding user behavior, identifying pain points, and leveraging opportunities. You'll use data-driven strategies and user research to run high-impact experiments and improve core user flows.
This position requires someone who is highly analytical, deeply curious, an effective team leader, and a master collaborator who can balance strategic thinking with hands-on execution.
Responsibilities
- Leads the end-to-end on-platform growth funnel strategy, from entry points through purchase, onboarding, and retention
- Partner with product management to develop a comprehensive product growth roadmap, aligning quick wins with long-term, compounding investments.
- Drives execution of the DTC vision through product by cultivating a collaborative culture across teams by establishing a variety of different forums for discussion that encourage idea-sharing and alignment
- Directs the development of comprehensive DTC growth strategies by engaging cross-functional partners in marketing, product, analytics, and customer experience
- Partner with analytics, strategy & marketing teams to define and target important audience segments to optimize product touchpoints
- Integrate product, engineering and design viewpoints to define growth-focused features and feature optimizations
- Drive alignment with marketing to ensure full-funnel campaigns (on & off platform) are consistent across messaging & tactics
- Leverage the business calendar and customer segment insights to analyze funnel performance, identify pain points, and deliver strategic recommendations that optimize journeys, boost engagement, and drive growth
- Lead and mentor a specialized team of experts in acquisition, churn, and retention, directing efforts to leverage and optimize product platform tools
Required Qualifications
- 8-10 years of work experience in Product Management, E-commerce, Subscription Management, Subscriber Acquisition, or Retention roles
- Experience with streaming platforms and subscription products
- Strong quantitative and analytical skills
- Must be comfortable living in the details of the numbers
- Experience working with product, engineering, analytics, and marketing tech stakeholders
- Experience in developing evidence-based strategic frameworks to inform decision-making
- A keen eye for presentation design and the ability to distill complex concepts and analyses into clear, easy-to-understand materials
- Strong organizational skills with the ability to manage multiple simultaneous projects with several deliverables under tight deadlines
- Experience interfacing and presenting to senior executives and management teams
- High level of integrity, strong work ethic, and deep intellectual curiosity
- Strong interpersonal skills with a collaborative DNA
- A passion for sports and the NFL is a big plus
Terms / Expected Hours of Work
Salary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting, that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials, or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
