Job Identification: 42891
Job Category: Communications & Marketing
Apply Before: 03/12/2026, 09:09 AM
Degree Level: Bachelor's Degree
Locations: 4202 East Fowler Avenue, Tampa, FL, 33620, US
Hiring Salary: Commensurate with experience
Essential Personnel: No
Job DescriptionUSF Athletics is seeking a results-driven Manager, Advertising & Promotions to lead the planning, execution, and optimization of all paid advertising initiatives and corresponding promotional efforts across the department. This role is responsible for driving awareness, ticket sales, and fan engagement through strategic media buying, promotional planning, and campaign execution.
Working closely with the Director, Consumer Marketing, this position serves as the day-to-day owner of paid advertising and promotions, ensuring campaigns are creative, targeted, timely, and performance-driven across all sports and key initiatives
Evening and weekend work is required, including support of athletic events and promotions. ResponsibilitiesPaid Advertising Campaign Management- Plan, execute, and optimize paid advertising campaigns across digital, social, search, display, video, and traditional media channels as appropriate.
- Manage campaign timelines, budgets, targeting, and pacing to ensure efficient spend and strong ROI.
- Collaborate with Creative Services to develop compelling, conversion-focused creative assets.
- Monitor campaign performance and adjust strategy based on real-time insights and data.
Promotions Planning & Activation- Lead the development and execution of promotional strategies tied to ticket sales, attendance, special events, and fan engagement initiatives.
- Own and maintain the promotional calendar, ensuring alignment with sport schedules, marketing priorities, and departmental goals.
- Coordinate promotional concepts, messaging, and offers with ticket sales, communications, and creative teams.
- Support game-day promotions, theme nights, giveaways, and special offers that drive attendance and fan excitement.
- Cultivate and grow community partnerships across the Tampa Bay market (e.g., zoo, aquarium, museums, professional sports teams, and other cultural organizations) to activate cross-promotional opportunities that expand reach, drive awareness, and support ticket sales.
- Collaborate with campus and community relations teams to ensure awareness of external campaigns that may be leveraged or amplified on campus.
Media & Partnership Coordination- Build and maintain relationships with local media partners to support promotional efforts, generate buzz, and amplify key initiatives through paid and earned opportunities.
- Negotiate media placements, added value, and promotional extensions with media partners when appropriate.
- Ensure all media partnerships align with brand standards and campaign objectives.
Performance Tracking & Optimization- Track, analyze, and report on paid advertising and promotional performance across campaigns.
- Provide insights and recommendations to improve future campaigns and maximize impact.
- Support the Director of Consumer Marketing with reporting, forecasts, and campaign recaps.
Cross-Functional Collaboration- Partner closely with ticket sales, communications, creative services, digital teams, and external partners to ensure cohesive campaign execution.
- Serve as a key liaison between internal stakeholders and external media partners.
- Translate campaign objectives into clear briefs and actionable execution plans.
Budget & Vendor Support- Assist in managing paid advertising budgets and vendor relationships.
- Ensure invoices, billing, and media schedules are accurate, documented, and submitted in a timely manner.
Qualifications - This position requires a Bachelor's degree in communication, marketing, public relations, technical writing, digital media, or related field, with 4 years of experience in related positions; or a Master's degree in the fields listed above and 2 years of experience.
- Experience in collegiate or professional athletics, sports marketing, or live event promotion is preferred.
- Degree Equivalency Clause: Four years of direct experience for a bachelor's degree.
* Senate Bill 1310- The Florida Senate (https://www.flsenate.gov/Session/Bill/2023/1310) is conditional upon meeting all employment eligibility requirements in the U.S.
* SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
* A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required, not to exceed:
* (a) Two years of direct experience for an associate degree;
* (b) Four years of direct experience for a bachelor's degree;
* (c) Six years of direct experience for a master's degree;
* (d) Seven years of direct experience for a professional degree; or
* (e) Nine years of direct experience for a doctoral degree
* Related work experience may not substitute for any required licensure, certification, or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
* Minimum Qualifications that require a high school diploma are exempt from SB 1310.
About UsWorking at USF With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF's rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida's best large employers, ranked No. 1 among the state's 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.
About USF The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF's Division I athletics teams compete in the American Athletic Conference. Learn more at
www.usf.edu.
Compliance and Federal Notices This position may be subject to a Level 1 or Level 2 criminal background check. Applicants have rights under Federal Employment Laws:
The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.
Family and Medical Leave Act (FMLA) Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the
Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.
Equal Employment Opportunity The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. This job description does not constitute an employment contract.
