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Department: 180101 - Textiles - Dean's Office
Location: Raleigh, NC
Essential Job Duties:
The communications and marketing specialist serves as Wilson College's primary editorial lead and steward, responsible for creating and managing high-quality content that aligns with NC State's brand and the dean's strategic goals. This role translates complex research and technical textile processes into engaging narratives for a wide array of stakeholders, including prospective students, faculty and industry partners. Beyond content creation, the communications and marketing specialist provides operational leadership by overseeing the college's editorial standards and mentoring writing and marketing interns to ensure a unified and sophisticated brand voice.
Primary duties include:
- Independently researches and writes articles on complex technical topics, drafts leadership emails and manages strategic plans while enforcing formalized college-wide editorial guidelines.
- Selects optimal platforms for targeted audience engagement, analyzes the impact of communications on recruitment, and identifies growth opportunities in strategic planning and web analytics.
- Implements web design principles to maintain college web pages, integrates new digital tools into the workflow and provides graphic design support to the multimedia specialist.
- Directly oversees writing and marketing interns, providing technical instruction and ensuring all written output meets university standards.
- Maintains a deep understanding of college operations to support leadership and handles sensitive information with discretion during critical events.
Other Work/Responsibilities:
- Support the overall function of the OMC to raise awareness and understanding of the Wilson College and drive growth in undergraduate and graduate admissions, audience engagement and industry leadership
- Support special events as needed.
Minimum Experience/Education:
Bachelor's degree in a discipline related to the area of assignment; or an equivalent combination of training and experience.
All degrees must be received from appropriately accredited institutions.
Required Qualifications:
- Exceptional ability to research, write and edit complex content for an array of audiences (e.g., prospective students, alumni, industry partners etc.). This includes mastery of AP Style, grammar and the ability to adapt "the college voice" across print, digital and leadership communications.
- Demonstrated experience in selecting and managing appropriate communication channels (e.g., social media, web email) and utilizing digital methods and technical tools to reach specific strategic goals, such as recruitment or brand awareness.
- Strong organizational skills with the ability to manage multiple deadlines, enforce editorial guidelines across a unit, and provide clear direction and mentorship to student interns or other staff.
- Working knowledge of website design principles and content management systems (CMS) to maintain web pages, along with competency in collaborative tools (e.g., Google Suite, Microsoft 365) and a baseline understanding of graphic design support.
- Proven ability to work with high collegiality in accordance with the WIlson College Culture Charter. Must be able to handle sensitive information with discretion and establish productive relationships with faculty, leadership and external partners.
Preferred Qualifications:
- Prior experience working within a university setting, particularly in a communications or marketing office, with a baseline understanding of academic structures.
- Experience using Content Management Systems (e.g., WordPress) and familiarity with the Adobe Creative Suite (InDesign, Photoshop) for graphic design support.
- Experience translating technical, scientific or grant-funded research into "plain language" stories for the general public.
- Experience leading student workers, interns or freelance contributors in a deadline-driven environment.
Required license or certification:
Position Number: 00108422
AA/EEO Statement:
NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-513-0574 to speak with a representative of the Office of Equal Opportunity.
If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu.
Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.
NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
